Case Study

BACKGROUND

Hot Yoga Naperville is a yoga studio located in the heart of downtown Naperville. Their history dates back all the way to 2003 when they first opened their doors to the public (then known as Bikram Yoga Naperville). For the next eight years, Hot Yoga Naperville exclusively offered Bikram Yoga classes taught by Bikram certified instructors. In order to better satisfy their fellow yogis, Hot Yoga Naperville now offer new yoga classes in addition to the previously offered.

  • The Client: Hot Yoga Naperville
  • Industry: Health and Fitness
  • Service: Website Redesign

THE CHALLENGE

Because Hot Yoga Naperville focuses on an industry with a saturated market, its website has to help its yoga business to offer a feeling of authenticity and uniqueness to differentiate itself from other studios. Hot Yoga Naperville website has to communicate the message of a place to come and feel part of something profound and transformational.

  • OBJECTIVES
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  • Improve the overall design and user experience to make the site more engaging.
  • Improve brand understanding and increase engagement with brand content.
  • Create a smooth user experience
  • Share a clearer message so customers understand what Hot Yoga does and how it benefits them.

Current Site

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